28 Days

From 24 February

28 Days
Weight Loss
24 February - 24 March
Weight loss is much more than simply trying to eat fewer calories and have a strong will power
Why it is so hard for you to lose weight?
Most overweight people have a metabolic problem, that makes them feel hungry all the time. This problem will not only stop you losing weight, it will also lead to serious health problems such as high blood pressure, heart disease and diabetes.
Elina Dunford
Nutritionist & programme creator
Your body still craves fuel but you will soon start feeling hungry again. So you eat again, but the calories you absorb get diverted into your fat cells. You get fatter but still stay hungry.
One of the main reasons why you maybe struggling to lose weight is that you may have become resistant to insulin
Insulin is a hormone produced by your pancreas and controls your blood sugar levels as well as fat storage. Its job is to bring down the fat and sugar that you have absorbed from your meals which is now circulating in your blood. Usually insulin would push those excess calories into cells like your muscles to be burnt as fuel. But if you are "insulin resistant" then your muscles find it hard to absorb those calories. Instead, they get dumped into your fat cells.

Insulin resistance commonly start in your muscles when you are younger. If you are active then when you eat food which causes spike in blood sugar, it is mopped up and used by the muscles before it causes problems. When you eat a bit too much and do too little exercise, fat builds up inside your muscles.
What happens next?
Larger amounts of insulin produced
Your pancreas will start pumping larger amounts of insulin to get your blood sugar levels down. Higher insulin means more fat storage, particularly around your tummy (abdominal fat)
Your liver and pancreas get fatter
As you get fatter, so does your live and pancreas. Fat starts to interfere with your body's ability to produce insulin so your average blood sugar levels start to creep up. You have prediabetes - raised levels of blood sugar are bad for your arteries, your heart and your nerves.
Fatty liver desease
The fat that infiltrates your liver may also, in time, lead to non-alcoholic fatty liver disease and some to liver failure. People tend to develop it in middle-age and there is currently no effective drug treatment
Chronic inflammation
Rising levels of abdominal fat also produces chronic inflammation throughout the body such as increased heart disease and damage to large and small blood vessels. It is associated with raised CRP and common inflammatory disorders
Metabolic syndrome
Your blood pressure may rise, along with fat that circulates in your blood (triglycerides). The combination of raised blood sugar, abdominal fat, triglycerides and blood pressure is know as metabolic syndrome. It puts you at high risk of heart disease and stroke.
Majority of our body's energy comes from carbohydrate, but our body can run on two types of fuel: Glucose or Fat
When you reduce the amount of carbohydrates you eat
Your body will not have glucose to burn
So it will switch into "fat burning mode"
And you lose weight
Main benefits of the low carb diet
Weight loss
Essentially uses your body fat as an energy source – so there are obvious weight loss benefits
Control Blood Sugar
Naturally lowers blood sugar levels due to the type of foods you eat. This type of diet is a more effective way to manage and prevent diabetes compared to low-calorie diets.
Increased Energy & Normalised Cravings
By giving your body a better and more reliable energy source, you will feel more energised during the day..
Mental Focus
When you lower carb intake, you avoid big spikes in blood sugar. Together, this can result in improved focus and concentration
Cholesterol & Blood Pressure
Helps to improve triglyceride levels and cholesterol levels. More specifically low-carb, high-fat diets show a dramatic increase in HDL and decrease in LDL particle concentration compared to low-fat diets.
Insulin Resistance
Insulin resistance can lead to type II diabetes if left unmanaged. Low carb diet can help people lower their insulin levels to healthy ranges.
We will keep carbohydrates limited, they will be coming mostly from vegetables, nuts and dairy. We won't eat any refined carbohydrates such as wheat (bread, pasta, cereals), starch (potatoes, beans, legumes) or fruit. There will be small exceptions like avocado, star fruit and berries.
Elina Dunford
Nutritionist & programme creator
On this diet, fat is no longer a bad word. You will cut down on high carbohydrate food and replace these calories with fat.
You should not do a low
calorie / fasting diet, if you are:
Underweight and/or have a history of eating disorder
Under 18 years old
On medications
Diagnosed with significant psychiatric disorder
Frail or recovering
from surgery
A Type 1 diabetic
Unwell or have fever
Things to remember
Restrict your carbohydrates. Try to stay below 35g total carbs per day
Restrict your protein intake but have a little bit with every meal
Stop worrying about fat. Fat is the primary source of energy on this diet – so make sure you're feeding your body enough of it
Drink water. Try to drink a gallon of water a day. It helps regulate many vital bodily functions and control hunger levels
Stop snacking. Weight loss will do better when you have fewer insulin spikes during the day.
Start fasting
Add exercise in. If you want to get the most out of your diet, add in 20-30 minutes of exercise a day. Even just a small walk can help regulate weight loss and blood sugar levels
About me
I am a 47 years old working mother of two and I know perfectly how you feel. I have been there too!

My health journey started when my fate brought me to the small island of Koh Samui in Thailand, which turned out to be a health mecca, filled with spa, yoga and detox centres. During the seven years living there,
I began listening to my body, learning to give it what it needed. I started eating whole foods, doing daily yoga and found my health improving dramatically!

But it was not until after my son was diagnosed with multiple food intolerance and I was diagnosed with Graves disease (hyperthyroidism), that I had started looking at the food in a different way and my views
on eating, cooking and supporting the body have been changed forever.

My mission is to help you finally take back control of your body and health.
Elina Dunford
Qualified Nutritional Therapist registered with Naturopathic Nutrition Association


Specialises in women's health and hormonal balance by supporting digestive and
detox health.

The online programme includes
Complete 28 day meal plan with carefully selected recipes for delicious breakfast, lunch and dinner
Exclusive access to private Facebook group with daily support and interaction
Good food list which includes cheese, butter, nuts, avocado, oily fish
Live videos in the group to answer your questions
and additional advice on vitamins and supplements

Join now for £45
After payment please fill in the form with your name and email address
to receive the full information. Please note, that it takes few seconds for the form to appear. If you are paying with PayPal please press "Return to merchant" after completing the payment.
If you look at space companies, they've failed either because they've had a technical solution where success was not a possible outcome, they were unable to attract a critical mass of talent, or they just ran out of money. The finish line is usually a lot further away than you think.
Elon Musk, CEO of SpaceX
Share with your friends!